Opening Speaker - Jurgen Appelo

How to Fix Your Failed Agile Transformation

For the first time ever, Jurgen will be joining us in Adelaide, in-person.

His all new talk is built upon what he’s learned from running his three businesses, and researching and writing his latest book, Startup, Scaleup, Screwup. He’s seen how top companies in Europe innovate, even in the face of rapid growth.

The problem with many agile transformations is that existing methods and frameworks treat everyone the same. They make no distinction between startups and scaleups, between disruptive innovative ideas versus existing successful products.

But starting new teams and scaling up innovation is more important than ever. The key to a successful agile transformation is applying different practices in different stages of the business lifecycle. What works for a new product does not work for a mature one, and vice versa.

In this talk, we will examine some of the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Your agile transformation depends on product lifecycles, the innovation vortex, and the innovation funnel.

The topics include the Business Lifecycle, Problem/Solution Fit, Product/Market Fit, Minimum Viable Products, Business Model Canvas, Lean Canvas, Growth Hacking, Lean Experiments, OKRs, North Star Metric, Innovation Vortex, Empathy Maps, Lean Personas, Jobs To Be Done, Journey Mapping, Innovation Funnels, and more.


Jurgen was rated #40 management & leadership expert in the world, one of the Top 100 leadership speakers, and #6 most influential person in Agile; his blog was rated #3 most popular Agile blog in the world; and his books are considered best-sellers.

With his company Agility Scales, Jurgen is inventing the future of organizational agility. You may know one of his books: Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients.

Since he last visited 1st Conference, he has written Startup, Scaleup, Screwup. It contains an equal mix of observations collected from some of the best companies in the world, as well as practices that help business leaders and entrepreneurs navigate innovation as their companies grow and scale. Jurgen will also discuss how this ties into the Heart of Agile.

Jurgen will also be teaching his 2 day Shiftup workshop in Adelaide on 25-26 February This will be one of only 2 times ever that Jurgen will teach this course in Australia. So don’t miss this opportunity!

Opening Speaker - Soledad Pinter

Using the Heart of Agile as a Compass for Collaboration

solEdad pinter

solEdad pinter

Heart of Agile was a response to the “over decoration” of the principles of agility, and was developed when Dr Alistair Cockburn was in Australia in 2016. Since then it’s grown across continents, with major companies such as the Royal Bank or Scotland using HoA as a basis for transformation to working with greater agility.

Even though it helps those new to agility and those in roles not in software, it’s not just for beginners!

“I heard Alistair Cockburn talking about going back to the basics, that Heart with those four powerful words: Collaborate, Deliver, Reflect, Improve. That provided me with a big aha moment. It challenged the way I was teaching, applying and living agility. Since then, the Heart of Agile has become my driver at a personal and professional level. It is a great way of explaining agile values to teams in all environments, as well as bringing it to executives”.

Soledad will share her insights and latest developments with the Heart of Agile. She will also be involved with the Deeper Learning Sessions at 1st Conference, as well as running a Heart of Agile course in Adelaide on 20-21 February.


Soledad is the Managing Director of Heart of Agile Europe and Director Global Operations for Heart of Agile. She’s also an agile consultant, coach and trainer with more than 20 years of experience. She has given keynotes and orientations on the Heart of Agile on several continents, using an informal and interactive presentation style. Originally from Argentina, she is currently based in Belgium. Sole is driven by her passion for helping organizations, teams and people to become better at their every day work.

Closing Speaker - Josephine Palermo

Are You an Effective Team?

Josephine palermo

Josephine palermo

Josephine will talk about the key conditions that underpin all effective teams and how you can build and strengthen them. She will share what she has learnt about building brilliant teams from her experience in leading them as well as drawing on decades of research in psychological science about what makes teams thrive and what makes them die. She will talk about how she has applied these principles in her own large scale transformation work at Telstra and other organisations and will answer questions about how to best coach teams to achieve amazing results. Importantly she will cover how we can measure effectiveness in teams in tangible ways, so that team members themselves can track progress and improve their team performance

Josephine is the Director of her business Doctor of Culture.

She helps businesses and entrepreneurs achieve greater revenue by creating business systems that are geared for growth. She helps clients identify which business systems are not geared for growth and shows them how to change them. She helps them change processes, tools, people and strategies to achieve bigger dreams in their business. By helping businesses find untapped potential in their people and systems, they are able to free up resources that can be used to help them grow and thrive. The results are more time for business owners, more value to customers and more engaged staff.

Closing Speaker - Jordana Paterson

How Agility is helping the world’s most vulnerable children

Jordana Patterson colour 250.jpeg

Over the past three years, Agility has been expanding at World Vision, Australia’s largest international aid organisation, in Marketing, Product, Brand, Creative, Campaign Management, Marketing Automation and Data & Analytics. Jordana will share her experience and challenges with how the her Department initially adopted agile ways of working and how Heart of Agile has been valuable in helping others within the organisation make sense of agility. She will also cover how she’s Collaborated with another of Australia’s most well known not-for profits to break new ground in adapting Agile principles and tools in this sector. The business goal? Transforming the lives of the world’s most vulnerable children.

You’ll hear what Jordana has learned along the way – evolving from the chaos of competing priorities, resource bottlenecks, and everyone starting everything but completing very little, to a place where continual improvements to shared working rhythms and rituals are starting to deliver real results.

Jordana Patterson has championed the adoption of Agile principles and mindsets at World Vision Australia over the last three years. As Marketing Operations Manager, Jordana has a broad and challenging remit. Her role is part process design, part operations, part budget management, part portfolio management and part team coach!

In addition to being ‘all things Agile’ at World Vision, she can often be found chasing two mini monsters around the house, baking up a storm or barracking for her beloved St Kilda football club. She has worked at World Vision Australia for eight years.


Deeper Learning sessions focused on the Heart of Agile

Our revised format for 2020 centres on facilitated sessions focused on the 4 parts of Dr Alistair Cockburn’s Heart of Agile.

  • Collaborate - Collaboration Cards, Sam Davies and Ally Ramm.

  • Deliver - Goals and Measures, Elijah Eilert and Ben Dry.

  • Reflect - Coaching Questions, Lumai Tingey and Julie Flint

  • Improve - Solutions Focus, Dave Clifford and Sandra Colhandro

Curated by Craig Brown, Soledad Pinter and the facilitators, each of the 4 x 45 minute, deeper learning workshops, will be led by experienced practitioners in lean and agile thinking and practice.

Unlike previous years, you will stay together with a group and move together through sessions on Collaboration, Delivery, Reflection and Improvement. They will allow you to think and understand more deeply, the most important principles about how agility and lean thinking is useful in work.

The sessions are not about listening to someone talk at the front of the room, but rather that the participants co-create meaning through interaction and communication with each other.

heart of agile

heart of agile

Session material:


Curator - Craig Brown

craig brown

craig brown

Craig is curating the facilitated sessions for 1st Conference, developing them in collaboration wit the facilitators.

His roles over the past 15 years have involved leading project management teams, projects and programs, consulting, training and coaching in a variety of aspects of project delivery. Most recently Craig was a program manager on Telstra’s Customer Advocacy journey, working with culture change, Net Promoter Scores, and lean-style customer centred process improvements. Until recently, he was the Vice President of Collaboration with Aconex.

Apart from the disciplines of project and portfolio management Craig is also an Agile and Lean enthusiast with a focus on the collaboration and cultivation aspects of agile practices and methods. Craig runs the Melbourne Scrum User group and also runs meetup groups for Agile business analysis and agile project managers where he helps people navigate their way from traditional roles and thinking to modern ones.

Craig also co-created the LAST conferences, community driven events focusing on lean, agile and systems thinking.

Deeper Learning Facilitators

Lumai Tingey

Lumai Tingey

Lumai Tingey

Lumai is the Agile Project Manager at Flinders University.

As a Project Manager, Lumai specialises in using Agile, Lean and Design Thinking principles and practices to deliver customer and business outcomes. These projects and products are focused on empowering world class research.


david clifford

david clifford

David Clifford

David is a Senior Business Agility Consultant at Innodev.

David is an aspiring and upcoming coach who has empathy to the future role of project management and how it must adapt to a greater need for agility. Wants to build modern work practices in support of the increasing levels of complexity organisations face.


Ben dry

Ben dry

Ben Dry

Ben is an Agile Consultant at Two Sticks

Ben is a pragmatic, very experienced Agilist with Some might call him an Agile Coach while others a Scrum Master or Agile PM. Labels aside, Ben has a depth of knowledge and experience through real 'hands-on' practical application of Agile mindset and methodologies.

He has helped very diverse groups people in different industries, including librarians, marketers, designers, festival crews…as well as developers, managers, devops teams and C level teams. 


sam davies

sam davies

Sam Davies

Sam is the Founder @ Digital Noir and Podcast Host 

Digital Noir is a leading Australian Digital Studio specialising in creating beautifully engaging digital experiences. Their specialities include Wordpress Websites, iOS & Android Mobile Applications, eCommerce and Digital Marketing.

You can catch Sam hosting a few podcasts including:
Digital Noir Presents, Second Hand Citizens and BBQ Beerfest.

Find his writing on Medium.


sandra colhandro

sandra colhandro

Sandra Colhando

Sandra is the Co-Founder & Chief Coach at TransforME Learning & Leadership Solutions.

Sandra is a Professional Certified Coach (PCC) by the International Coaching Federation (ICF). She completed her 1200 training hrs of Life & Leadership Coach certification from Coach for Life (US) and is also a certified Extended DISC* administrator. Sandra has been coaching clients from a cross section of industries and is the Co-Founder of TransforME Learning & Leadership Solutions – a learning solutions firm focused on enabling personal transformation through our “Inside-Out” philosophy.

Sandra has over 18 years of corporate experience and has been a valued consultant to many Fortune 500 companies. Sandra also brings a very broad perspective to discussions, owing to her deep exposure to both – being a corporate leader and being an external consultant to organizations.


Ally ramm

Ally ramm

Ally Ramm

Ally is the Capability & Engagement Manager at the People’s Choice Credit Union

Ally ventured into the corporate life with one simple mission: “to change the world with technology.” Since the evolution of this mission she has worked with a number of organisations to help build capability, culture, ecosystems and teams to be able adapt, grow and pivot rapidly to achieve ultimate success in our fast-paced digital economy.

With her out of the box and unique engagement style, Ally helps stakeholders across all levels and areas of organisations navigate their way through an ocean of buzz words to implement the most relevant ways of working to build and maintain a competitive edge.

 Armed with experience in a number of complex environments and credentials in a number of different practices (including agile, scaled agile, training/facilitation & lean six sigma), she is obsessed with innovating new ways to achieve quality outcomes and will stop at nothing to help organisations transform to achieve them.


julie flinT

julie flinT

Julie Flint

Julie has had project management, delivery and agile leadership experience in a number of core organisations including BAE Systems, Skylight Mental Health and People’s Choice Credit Union. She is an active member of the Adelaide Agile Community.

She is a Certified Scrum Master and Agile Coach.


Elijah Eilert

Elijah Eilert

Elijah Eilert

Eiljah is the Founder of Innovation Metrics 

Innovation Metrics is specialised in Innovation Accounting and assists organisations in building, measuring and managing their Innovation capabilities. Key focus areas in providing key metrics and analysis are ECOSYSTEM | STRATEGY | CULTURE | MANAGEMENT | PORTFOLIO | PRODUCT | TEAM

The training arm offers workshops and courses for Teams, Management and Leadership such as:

Practice - MVP | Product Market Fit | Learning Report Cards | Experiment and Research Design | Build-Measure-Learn Loop | Customer Interviews (Customer Discovery) | Risk Analysis | Growth Hacking | Business Model, Lean Canvas & Mission Model Canvas

Management - How to Invest | Accountability | Fast Teams | Lean Product Life Cycle | Scale Gates

Leadership - Innovation Maturity Assessment | Culture | Innovation Thesis | Becoming Ambidextrous


Previous Lineups

Since 2015, we have had more than 80, high quality presenters and facilitators at 1st Conference. High Profile names such as Jurgen Appelo, Alistair Cockburn and Ben Linders, have travelled to Australia for the event. We also draw from an amazing list of talented people from closer to home.